The Internet has built a global platform for all businesses, allowing them to broaden their horizons and attract clients locally and from all around the world.
With the appropriate knowledge and skillsets, online exposure can bring remarkable business growth. In this article, we share some suggestions and methods that will enable you improve business through online channels.
Table of Contents
Design Your Homepage and Homepage Content With User Experience In Mind
The first impression is truly the last. In today’s world, when there is an enormous influx of online websites, the users have plenty to choose from, which has advanced their taste and desires. When they open a new site, it takes them just a few seconds to determine if it’s deserving of their time.
Investing time and effort in building a good website is of prime significance to enhance your business’s performance.
Keep it chic and professional and keep evolving the design according to the customers response.
Your service pages
Like your homepage, keep your service pages and landing pages up to date, informative and with user experience in mind. Don’t forget to optimise for the user experience. Some factors to consder include:
- Does the page have a contact phone number?
- Is there a contact form to make it easy for the visitor to get in touch?
- Is there a call to action to let the potential customer know what to do next?
- Is there are FAQ, table of contents or a summary if you have a content heavy page?
Free Website Traffic
Well it isn’t really ‘free’ but using the data you already have built up over years of trading, use this to generate return business and potential new business. Here are some ways:
- Mailouts – Using a platform like Mailchimp, add your database of clients in the system and utilise mailouts to your advantage. This keeps your brand front of mind and also reaches out to your existing customers without being too invasive. If you aren’t already utilising mailouts, you could be missing out if your old customers are going elsewhere.
- Pay Per Click (PPC) marketing – You’ve probably noticed after visiting another business’ website they tend to follow you around for a while so you remember who they are. Did you know you can do this too? If you don’t know how then speak to your marketing guy or even better, talk to us!
Understand Your Audience
One of the most underestimated factors that helps produce an excellent quality result is bestowing respect towards your audience for the time and trust they invest in you. You might have the best knowledge and most informative content but if you can’t deliver it in a way or format that your audience appreciates, posting your content may be a waste of time.
Know what they expect from you, ask for their thoughts and most importantly, thank them for conferring faith in your services.
It’s the audience that makes or breaks a business. Their satisfaction should be your primary goal.
Summary
There are many businesses who are not well set up when it comes to their online presence or platforms and like any physical shopfront location, a website requires constant work and change. If you have neglected the online part of your business, it’s time to get on track before you fall behind the pack.